/* =========================================================================
   Product & service pages — reference design language
   Scoped to .svc so Home/About/Clients/Blog keep the LEMON MILK look.
   Loaded only on: marketing-intelligence, custom-solutions, media-strategy
   ========================================================================= */
.svc {
  --r-blue: #1a56e0;
  --r-blue-2: #2742c8;
  --r-indigo: #23236f;
  --r-indigo-2: #2e2e8e;
  --r-head: #23234c;
  --r-body: #4a4e72;
  --r-muted: #646890;
  --r-line: #e6e8f2;
  --r-tile: #eaf0ff;
  --r-num: #b7bbd4;
  background: #f4f5fa;
  color: #1b1b33;
}

.svc-wrap { max-width: 1280px; margin-inline: auto; padding-inline: clamp(1.25rem, 5vw, 40px); }
.svc-section { padding-block: clamp(3rem, 7vw, 96px); }
.svc-section--tight { padding-top: 0; }

/* Eyebrow: LEMON MILK label (no leading rule) */
.svc-eyebrow { display: inline-flex; align-items: center; }
.svc-eyebrow span {
  font-family: var(--font-display);
  font-size: 15px; letter-spacing: 0.2em; color: var(--r-blue); text-transform: uppercase; line-height: 1;
}
.svc-eyebrow--light span { color: #9fb2f5; }

/* Headings */
.svc-h2 {
  font-family: var(--font-body); font-weight: 700;
  font-size: clamp(30px, 4vw, 44px); line-height: 1.1; letter-spacing: -0.02em;
  color: var(--r-head); margin-top: 18px; text-transform: none;
}
.svc-lead { font-size: clamp(18px, 2vw, 20px); line-height: 1.65; color: var(--r-body); }
.svc-band .svc-lead { color: rgba(255,255,255,0.85); }

/* Two-column intro (heading left, body right) */
.svc-intro { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 72px); align-items: start; }
.svc-intro .svc-lead + .svc-lead { margin-top: 18px; }

/* Card grid */
.svc-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 48px; }
.svc-cards.cols-2 { grid-template-columns: repeat(2, 1fr); }
.svc-cards.cols-4 { grid-template-columns: repeat(4, 1fr); }
.svc-card {
  background: #fff; border: 1px solid var(--r-line); border-radius: 20px;
  padding: clamp(1.6rem, 3vw, 38px); box-shadow: 0 10px 30px rgba(28,40,100,0.06);
  display: flex; flex-direction: column; gap: 18px; min-width: 0;
  transition: box-shadow 0.25s ease, transform 0.25s ease;
}
.svc-card:hover { box-shadow: 0 18px 44px rgba(28,40,100,0.12); transform: translateY(-3px); }
.svc-card .num { font-family: var(--font-display); font-size: 15px; color: var(--r-num); letter-spacing: 0.1em; }
.svc-card h3 {
  font-family: var(--font-body); font-weight: 700; font-size: clamp(20px, 2.4vw, 26px);
  line-height: 1.2; color: var(--r-head); text-transform: none; letter-spacing: 0; margin: 0;
}
.svc-card p { font-size: 18px; line-height: 1.55; color: var(--r-muted); margin: 0; }
.icon-tile {
  width: 60px; height: 60px; border-radius: 14px; background: var(--r-tile);
  display: inline-flex; align-items: center; justify-content: center; color: var(--r-blue); flex: none;
}
.icon-tile svg { width: 30px; height: 30px; }
.svc-card .learn {
  margin-top: auto; font-size: 17px; font-weight: 700; color: var(--r-blue);
  display: inline-flex; align-items: center; gap: 0.4em;
}
.svc-card .learn:hover { color: var(--r-indigo); }
.svc-card .learn .arrow { transition: transform 0.25s ease; }
.svc-card .learn:hover .arrow { transform: translateX(4px); }

/* Dark highlight card */
.svc-card--dark {
  background: linear-gradient(150deg, var(--r-indigo), var(--r-indigo-2)); border: none; color: #fff;
  box-shadow: 0 16px 40px rgba(32,32,107,0.28);
}
.svc-card--dark h3 { color: #fff; }
.svc-card--dark p { color: rgba(255,255,255,0.82); }
.svc-card--dark .num { color: #9fb2f5; }
.svc-card--dark .icon-tile { background: rgba(255,255,255,0.14); color: #fff; }
.svc-card--dark .learn { color: #9fb2f5; }
.svc-card--dark .learn:hover { color: #fff; }

/* Gradient feature bands */
.svc-band { border-radius: 24px; padding: clamp(2.25rem, 5vw, 64px); color: #fff; position: relative; overflow: hidden; }
.svc-band--blue { background: linear-gradient(135deg, var(--r-blue), var(--r-blue-2)); }
.svc-band--indigo { background: linear-gradient(150deg, var(--r-indigo), var(--r-indigo-2)); }
.svc-band h2, .svc-band h3 { color: #fff; }
.svc-band .band-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(2rem, 4vw, 64px); align-items: center; position: relative; }
.svc-watermark { position: absolute; right: -120px; bottom: -140px; width: 520px; height: auto; opacity: 0.07; pointer-events: none; }
.svc-watermark svg { width: 100%; height: auto; }

/* Chip grid inside bands */
.chip-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.chip-grid.cols-3 { grid-template-columns: repeat(3, 1fr); }
.chip2 { background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.16); border-radius: 14px; padding: 20px 24px; font-size: 18px; font-weight: 700; color: #fff; min-width: 0; }
.chip2 small { display: block; font-weight: 500; font-size: 15px; color: rgba(255,255,255,0.75); margin-top: 6px; }

/* Two-panel analyse/deliver */
.io2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.25rem, 3vw, 24px); align-items: stretch; margin-top: 48px; }
.io2-card { border-radius: 20px; padding: clamp(1.6rem, 3vw, 38px); }
.io2-card.light { background: #fff; border: 1px solid var(--r-line); box-shadow: 0 10px 30px rgba(28,40,100,0.06); }
.io2-card.dark { background: linear-gradient(150deg, var(--r-indigo), var(--r-indigo-2)); color: #fff; }
.io2-head { font-family: var(--font-display); font-size: 15px; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 22px; }
.io2-card.light .io2-head { color: var(--r-blue); }
.io2-card.dark .io2-head { color: #9fb2f5; }
.io2-items { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.io2-card.dark .io2-items { grid-template-columns: 1fr; }
.io2-item { display: flex; align-items: center; gap: 12px; padding: 16px 18px; border-radius: 12px; font-weight: 600; font-size: 17px; line-height: 1.25; min-width: 0; }
.io2-card.light .io2-item { background: #f4f6fc; color: var(--r-head); }
.io2-card.dark .io2-item { background: rgba(255,255,255,0.08); color: #fff; }
.io2-item svg { width: 22px; height: 22px; flex: none; }
.io2-card.light .io2-item svg { color: var(--r-blue); }

/* Hero (gradient) */
.svc-hero { position: relative; overflow: hidden; background: linear-gradient(150deg, #1654d9 0%, #2742c8 60%, #23236f 100%); color: #fff; }
.svc-hero .svc-wrap { padding-block: clamp(3.5rem, 8vw, 96px); position: relative; z-index: 2; }
.svc-hero-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(2rem, 5vw, 72px); align-items: center; }
.svc-hero .kicker { font-family: var(--font-display); font-size: 15px; letter-spacing: 0.22em; color: #9fb2f5; text-transform: uppercase; }
.svc-hero h1 { font-family: var(--font-display); font-size: clamp(40px, 6vw, 74px); line-height: 1.04; margin: 22px 0 0; color: #fff; text-transform: uppercase; letter-spacing: 0.02em; }
.svc-hero p.sub { font-size: clamp(18px, 2.2vw, 22px); line-height: 1.6; color: rgba(255,255,255,0.86); margin: 26px 0 0; max-width: 560px; }
.svc-hero .actions { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 38px; }
.svc-hero-watermark { position: absolute; right: -180px; top: -120px; width: 760px; opacity: 0.06; pointer-events: none; z-index: 1; }
.svc-hero-watermark svg { width: 100%; height: auto; }

/* Buttons on product pages */
.svc .btn2 { display: inline-flex; align-items: center; justify-content: center; gap: 0.5em; font-size: 18px; font-weight: 700; padding: 16px 34px; border-radius: 12px; line-height: 1; transition: background 0.2s ease, color 0.2s ease, transform 0.15s ease, box-shadow 0.2s ease; }
.svc .btn2:active { transform: translateY(1px); }
.svc .btn2--white { background: #fff; color: var(--r-blue); box-shadow: 0 10px 28px rgba(0,0,0,0.18); }
.svc .btn2--white:hover { background: #eaf0ff; color: var(--r-blue); }
.svc .btn2--ghost { color: #fff; border: 1px solid rgba(255,255,255,0.4); }
.svc .btn2--ghost:hover { border-color: #fff; background: rgba(255,255,255,0.08); }
.svc .btn2--blue { background: var(--r-blue); color: #fff; box-shadow: 0 10px 28px rgba(26,86,224,0.28); }
.svc .btn2--blue:hover { background: var(--r-indigo); color: #fff; }
.svc .btn2 .arrow { transition: transform 0.25s ease; }
.svc .btn2:hover .arrow { transform: translateX(4px); }

/* CTA band centered */
.svc-cta { text-align: center; }
.svc-cta h2 { font-family: var(--font-display); font-size: clamp(30px, 4.5vw, 44px); text-transform: uppercase; line-height: 1.15; color: #fff; margin: 0; }
.svc-cta p { font-size: clamp(18px, 2vw, 21px); line-height: 1.6; color: rgba(255,255,255,0.85); margin: 24px auto 0; max-width: 680px; }
.svc-cta .actions { display: flex; justify-content: center; flex-wrap: wrap; gap: 16px; margin-top: 40px; }

/* Compact bullet list inside cards */
.mini-list { list-style: none; margin: 6px 0 0; padding: 0; display: flex; flex-direction: column; gap: 9px; }
.mini-list li { position: relative; padding-left: 20px; font-size: 16px; line-height: 1.4; color: var(--r-muted); }
.mini-list li::before { content: ""; position: absolute; left: 0; top: 8px; width: 7px; height: 7px; border-radius: 2px; background: var(--r-blue); }
.svc-card--dark .mini-list li { color: rgba(255,255,255,0.82); }
.svc-card--dark .mini-list li::before { background: #9fb2f5; }
.svc-card .impact { font-size: 17px; font-weight: 600; color: var(--r-head); margin: 0; }
.svc-card--dark .impact { color: #fff; }

/* Light chips (on light backgrounds) */
.chip-lite-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }
.chip-lite-grid.cols-4 { grid-template-columns: repeat(4, 1fr); }
.chip-lite { background: #fff; border: 1px solid var(--r-line); border-radius: 12px; padding: 14px 16px; font-size: 16px; font-weight: 600; color: var(--r-head); min-width: 0; box-shadow: 0 4px 14px rgba(28,40,100,0.04); }

/* "Brand World" output callout */
.brand-world { display: flex; align-items: center; gap: 16px; margin-top: 24px; background: linear-gradient(135deg, var(--r-blue), var(--r-blue-2)); color: #fff; border-radius: 16px; padding: 22px 26px; }
.brand-world .bw-icon { width: 46px; height: 46px; border-radius: 12px; background: rgba(255,255,255,0.16); display: grid; place-items: center; flex: none; }
.brand-world .bw-icon svg { width: 24px; height: 24px; }
.brand-world b { font-family: var(--font-display); letter-spacing: 0.04em; font-size: 17px; }
.brand-world span { color: rgba(255,255,255,0.85); font-size: 16px; }

/* Philosophy flow */
.flow { display: flex; flex-wrap: wrap; align-items: stretch; gap: 12px; margin-top: 32px; }
.flow-step { flex: 1 1 160px; background: #fff; border: 1px solid var(--r-line); border-radius: 14px; padding: 20px 18px; text-align: center; box-shadow: 0 6px 18px rgba(28,40,100,0.05); }
.flow-step .n { font-family: var(--font-display); font-size: 13px; color: var(--r-num); letter-spacing: 0.1em; }
.flow-step p { font-size: 16px; font-weight: 700; color: var(--r-head); margin: 8px 0 0; line-height: 1.3; }

/* Hero loop card */
.loop-card { background: #fff; border-radius: 16px; padding: 26px; box-shadow: 0 20px 50px rgba(0,0,0,0.25); }
.loop-card .lc-head { font-family: var(--font-display); font-size: 14px; letter-spacing: 0.12em; color: #23234c; }
.loop-card ol { list-style: none; margin: 16px 0 0; padding: 0; display: flex; flex-direction: column; gap: 10px; counter-reset: lc; }
.loop-card li { display: flex; align-items: center; gap: 12px; font-size: 16px; font-weight: 600; color: #23234c; }
.loop-card li::before { counter-increment: lc; content: counter(lc); width: 26px; height: 26px; border-radius: 8px; background: #eaf0ff; color: #1a56e0; font-size: 13px; font-weight: 700; display: grid; place-items: center; flex: none; }

@media (max-width: 960px) {
  .chip-lite-grid, .chip-lite-grid.cols-4 { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 620px) {
  .chip-lite-grid, .chip-lite-grid.cols-4 { grid-template-columns: 1fr; }
}

/* Reveal-safe (product pages don't gate on JS) */
.svc [data-reveal] { opacity: 1; transform: none; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .svc-hero-grid { grid-template-columns: 1fr; }
  .svc-intro { grid-template-columns: 1fr; gap: 24px; }
  .svc-cards, .svc-cards.cols-2, .svc-cards.cols-4 { grid-template-columns: repeat(2, 1fr); }
  .io2 { grid-template-columns: 1fr; }
  .svc-band .band-grid { grid-template-columns: 1fr; }
  .chip-grid.cols-3 { grid-template-columns: 1fr 1fr; }
  .svc-hero-watermark { display: none; }
}
@media (max-width: 620px) {
  .svc-cards, .svc-cards.cols-2, .svc-cards.cols-4 { grid-template-columns: 1fr; }
  .io2-items { grid-template-columns: 1fr; }
  .chip-grid, .chip-grid.cols-3 { grid-template-columns: 1fr; }
  .svc-hero .actions .btn2, .svc-cta .actions .btn2 { width: 100%; }
}

@media (prefers-reduced-motion: reduce) {
  .svc-card, .svc-card .learn .arrow, .svc .btn2, .svc .btn2 .arrow { transition: none !important; }
}