Marketing Mix Modelling
NeoJarvis’ experienced data scientists conduct MMM to measure channel-level ROI and contribution.
NEO
OneView
Your Business. Your Marketing.
Your Customers. One View.
Connect fragmented data. See the complete picture. Make better decisions.
Business + marketing intelligence
See What’s Driving Performance
Marketing activity and business outcomes, side by side rather than in separate decks.
Track and connect
Sales & Footfall
Marketing Investment
Campaign Performance
Website & Search
Customer Behaviour
See the relationship between marketing activity and business outcomes.
Campaign intelligence
Every Campaign.
Every Campaign.
One Ready Reckoner.
Capture campaign
InvestmentChannelsKPIsPerformanceROI
Compare
Campaign vs CampaignPre vs During vs PostCurrent vs Historical
Turn every campaign into a benchmark for the next one.
MMM + analytics
Know What Is Working.
Know What Is Working.
Know Where to Invest.
Channel ROI measured properly, then put where the marketing team can actually use it.
ROI in OneView
MMM channel ROI is integrated into NEO OneView, giving the marketing team direct visibility of the returns from each marketing channel.
Correlation Analytics
Explore relationships between marketing variables and business KPIs.
Budget Optimization
With ROI insights available in OneView, marketing teams get the power to make smarter budget allocation and investment decisions.
MMM
Channel ROI
OneView
Better Budget Decisions
Customer journey
See the Journey.
See the Journey.
Not Just the Conversion.
Conversion is the last step, not the story. OneView connects the interactions that lead to it.
01
Discovery
02
Engagement
03
Lead
04
Website
05
Walk-in
06
Purchase
Understand
Where customers come from.
Where they engage.
Where they drop.
What converts.
The OneView difference
From Data to Decisions.
Five steps, in order. Most tools stop at the second one.
Connect
Visualize
Analyze
Understand
Decide